PACE Institute of Management

PACE Custom Programs / In-house Training Programs provide tailored training for local and foreign-owned companies in public and private sectors to build a more effective workforce. PACE programs aim to improve competence in the modern working environment by enhancing the capacity and dedication of each employee and the efficiency of the company’s inter-departmental cooperation and coordination. These training programs are customized to meet the specific needs of the corporate clients who seek our services.


What is the ultimate product of a company?

According to Peter Drucker, father of modern business management, the answer is to create customers.  

In other words, an enterprise cannot survive without customers.  Therefore, in any company, the most important leader who is directly responsible for creating customers is the Chief Customer Officer (CCO).

Usually known as “Sales&Marketing Directors or Managers,” nowadays, heads of sales departments are also entitled “Chief Customer Officer (CCO).”

The key responsibility of a CCO is to manage an effective customer and sales management system in accordance with the company’s business strategy and the directions set by the CEO. Customer- and sales-related activities often include different functions such as marketing, trade marketing, sales and distribution and after-sales services.

Realizing there have been changes in the area of sales and marketing, as well as the business environment of Vietnam, PACE has researched, designed, and compiled a new training program for the CCO.

The CCO has grown into a very important position in a wide variety of businesses.  In many companies, the CCO is the next most important position after the CEO.  It is also a profession with considerable training and specific professional requirements.  Together with a training program for Sales Supervisors, this CCO program aims to contribute to developing a competent, professional force in the business community of Vietnam where one can become a successful business growth leader.

The program’s trainers are experts with strong expertise and experience in sales and marketing, as well as deep insight into the global and local business environments. The influence of our instructorsreaches even beyond their PACE classes byadvancingthe marketing and sales management practices used in the Vietnamese business community.

The complete CCO program is designed to accommodate busy executive schedules with day and evening classes.  Four-month and six-month programs are offered for participants’ convenience.

For more information about the CCO program, please contact the PACE Enrolment Department at
(84-28) 3837.0208

CRITICAL THINKING & PROBLEM SOLVING SKILLS 16/04/2018 Monday - Wednesday - Friday
PRESENTATION & MEETING SKILLS 07/05/2018 Monday - Wednesday - Friday
EFFECTIVE COMMUNICATION SKILLS 27/03/2018 Tuesday - Thursday - Saturday
EFFECTIVE ASSIGNMENT & DELEGATION SKILLS 03/04/2018 Tuesday - Thursday - Saturday
MMM - MANAGEMENT FOR MIDDLE MANAGERS 17/04/2018 Tuesday - Thursday - Saturday
MMM - MANAGEMENT FOR MIDDLE MANAGERS 07/05/2018 Monday - Wednesday - Friday
TEAMWORK SPIRIT 22/04/2018 Sunday
MOTIVATION SKILLS 01/04/2018 Sunday
SUCCESSFUL NEGOTIATION 21/04/2018 Saturday - Sunday
INTERVIEWING SKILLS 08/05/2018 Tuesday - Thursday - Saturday
FINANCIAL STATEMENTS ANALYSIS 12/06/2018 Tuesday - Thursday - Saturday
CUSTOMER CARE AND CUSTOMER SERVICE 17/04/2018 Tuesday - Thursday - Saturday
EFFECTIVE TRAINING & COACHING SKILLS 26/03/2018 Monday - Wednesday - Friday
TAXATION KNOWLEDGE FOR LEADERS 17/07/2018 Tuesday - Thursday - Saturday
PROFESSIONAL SELLING SKILLS 31/03/2018 Saturday - Sunday
ACCOUNTING FOR LEADERS 17/04/2018 Tuesday - Thursday - Saturday
SALES SUPERVISOR 31/03/2018 Saturday - Sunday
MANAGING PEOPLE 11/04/2018 Monday-Wednesday-Friday
CPO - CHIEF PRODUCTION OFFICER 27/03/2018 Tuesday - Thursday
CCO - CHIEF CUSTOMER OFFICER 31/03/2018 Saturday
FINANCE FOR LEADERS 28/03/2018 Monday - Wednesday - Friday
CFO - CHIEF FINANCIAL OFFICER 26/03/2018 Monday - Wednesday - Friday
CHRO - CHIEF HUMAN RESOURCES OFFICER 24/04/2018 Tuesday - Thursday
CORPORATE CULTURE 02/04/2018 Monday - Wednesday - Friday
CEO - CHIEF EXECUTIVE OFFICER 09/04/2018 Monday - Wednesday - Friday