PACE Institute of Management

PACE Custom Programs / In-house Training Programs provide tailored training for local and foreign-owned companies in public and private sectors to build a more effective workforce. PACE programs aim to improve competence in the modern working environment by enhancing the capacity and dedication of each employee and the efficiency of the company’s inter-departmental cooperation and coordination. These training programs are customized to meet the specific needs of the corporate clients who seek our services.


What is the ultimate product of a company?

According to Peter Drucker, father of modern business management, the answer is to create customers.  

In other words, an enterprise cannot survive without customers.  Therefore, in any company, the most important leader who is directly responsible for creating customers is the Chief Customer Officer (CCO).

Usually known as “Sales&Marketing Directors or Managers,” nowadays, heads of sales departments are also entitled “Chief Customer Officer (CCO).”

The key responsibility of a CCO is to manage an effective customer and sales management system in accordance with the company’s business strategy and the directions set by the CEO. Customer- and sales-related activities often include different functions such as marketing, trade marketing, sales and distribution and after-sales services.

Realizing there have been changes in the area of sales and marketing, as well as the business environment of Vietnam, PACE has researched, designed, and compiled a new training program for the CCO.

The CCO has grown into a very important position in a wide variety of businesses.  In many companies, the CCO is the next most important position after the CEO.  It is also a profession with considerable training and specific professional requirements.  Together with a training program for Sales Supervisors, this CCO program aims to contribute to developing a competent, professional force in the business community of Vietnam where one can become a successful business growth leader.

The program’s trainers are experts with strong expertise and experience in sales and marketing, as well as deep insight into the global and local business environments. The influence of our instructorsreaches even beyond their PACE classes byadvancingthe marketing and sales management practices used in the Vietnamese business community.

The complete CCO program is designed to accommodate busy executive schedules with day and evening classes.  Four-month and six-month programs are offered for participants’ convenience.

For more information about the CCO program, please contact the PACE Enrolment Department at
(84-8) 3837 0208

CRITICAL THINKING & PROBLEM SOLVING SKILLS 15/05/2017 Monday - Wednesday - Friday
EFFECTIVE COMMUNICATION SKILLS 20/05/2017 Sarturday - Sunday
PRESENTATION & MEETING SKILLS 10/05/2017 Monday - Wednesday - Friday
EFFECTIVE ASSIGNMENT & DELEGATION SKILLS 18/07/2017 Tuesday - Thursday - Saturday
TEAMWORK SPIRIT 21/05/2017 Sunday
SUCCESSFUL NEGOTIATION 22/05/2017 Monday - Wednesday - Friday
MOTIVATION SKILLS 18/06/2017 Sunday
MMM - MANAGEMENT FOR MIDDLE MANAGERS 24/06/2017 Sarturday - Sunday
INTERVIEWING SKILLS 10/06/2017 Sarturday - Sunday
EFFECTIVE TRAINING & COACHING SKILLS 29/05/2017 Monday - Wednesday - Friday
FINANCIAL STATEMENTS ANALYST 27/06/2017 Tuesday - Thursday - Saturday
CUSTOMER CARE AND CUSTOMER SERVICE 20/05/2017 Sarturday - Sunday
MMM - MANAGEMENT FOR MIDDLE MANAGERS 02/06/2017 Monday - Wednesday - Friday
PROFESSIONAL SELLING SKILLS 18/05/2017 Tuesday - Thursday - Saturday
CORPORATE CULTURE 08/05/2017 Monday - Wednesday - Friday
TAXATION KNOWLEDGE FOR LEADERS 12/07/2017 Monday - Wednesday - Friday
SALES SUPERVISOR 07/06/2017 Monday - Wednesday - Friday
ACCOUNTING FOR LEADERS 08/05/2017 Monday - Wednesday - Friday