PACE Institute of Management

CCO - CHIEF CUSTOMER OFFICER
PACE Custom Programs / In-house Training Programs provide tailored training for local and foreign-owned companies in public and private sectors to build a more effective workforce. PACE programs aim to improve competence in the modern working environment by enhancing the capacity and dedication of each employee and the efficiency of the company’s inter-departmental cooperation and coordination. These training programs are customized to meet the specific needs of the corporate clients who seek our services.

PACE'S GLOBAL PARTNERS

 

SUBJECT

SESSION

HOURS

1

On Becoming a CCO

- Roles, mission and responsibilities of a CCO

- Roles, mission and responsibilities of a CCO

- The journey and requirements for becoming a professional CCO

1

3

2

Business Strategy

- Corporate strategy and business strategy

- Developing marketing strategy

Executing business strategy and evaluating the implementation of the planned business strategy

6

18

3

Developing a Department of Sales and Marketing

- Building an organizational structure relevant to the company mission and goals

- Process and policies of a Sales and Marketing Department

- KPI and report systems

2

6

4

Branding & Marketing for a CCO

- Marketing and marketing management

- Branding and branding management

- Relationships of marketing and sales

4

12

5

Sales forecasting & planning

- Market shares and hypotheses

- Predicting market shares and sales revenue

- Establishing sales plans

- Managing sales plans

4

12

6

Customer care

- Customer - companion - partner

- Sales culture and customer care

- After-sales policies

2

6

7

Building a distribution system

- Understand a distribution system (consumption, manufacturing and service industries)

- Vital principles in building an effective distribution syste

2

6

8

Trade marketing

- Core principles in trade marketing

- Developing trade marketing policies

- Techniques and tools in executing trade marketing plans

2

6

9

Team management

- Sales people and a sales team

- Skills of leading and managing a sales team

4

12

10

Coaching and training a sales team

- Coaching and training sales teams in current business environment

- Processes and key principles in training sales staff

- Evaluating and providing feedback of coaching and training results

4

12

11

Seminars for CCOs

Dialogues and exchange of ideas and experience with leading marketing experts in Vietnam and abroad

2

6

12

Life Management and Self-Leadership

2

6

13

Final exam

1

3

14

Graduation ceremony

1

3

TOTAL

35

105

PROGRAM COMPLETION 

Program completion requires taking a final examination. This final evaluation will be assessed as one of the factors for awardinga certificate of completion.

RELATED TRAINING COURSES
CRITICAL THINKING & PROBLEM SOLVING SKILLS 19/12/2017 Tuesday - Thursday
TIME MANAGEMENT SKILLS 08/04/2018 Sunday
EFFECTIVE COMMUNICATION SKILLS 13/12/2017 Monday - Wednesday - Friday
PRESENTATION & MEETING SKILLS 13/03/2018 Tuesday - Thursday
EFFECTIVE ASSIGNMENT & DELEGATION SKILLS 03/04/2018 Tuesday - Thursday - Saturday
MOTIVATION SKILLS 01/04/2018 Sunday
SUCCESSFUL NEGOTIATION 15/01/2018 Monday - Wednesday - Friday
MMM - MANAGEMENT FOR MIDDLE MANAGERS 10/01/2018 Monday - Wednesday - Friday
TEAMWORK SPIRIT 21/01/2018 Sunday
DEBT COLLECTION AND MANAGEMENT SKILLS 21/01/2018 Sunday
INTERVIEWING SKILLS 19/03/2018 Monday - Wednesday - Friday
EFFECTIVE TRAINING & COACHING SKILLS 26/03/2018 Monday - Wednesday - Friday
CUSTOMER CARE AND CUSTOMER SERVICE 14/03/2018 Monday - Wednesday - Friday
FINANCIAL STATEMENTS ANALYST 20/03/2018 Tuesday - Thursday - Saturday
PROFESSIONAL SELLING SKILLS 20/12/2017 Monday - Wednesday - Friday
TAXATION KNOWLEDGE FOR LEADERS 06/03/2018 Tuesday - Thursday - Saturday
SALES SUPERVISOR 31/03/2018 Saturday - Sunday
MANAGING PEOPLE 21/12/2017 Tuesday - Thursday - Saturday
CPO - CHIEF PRODUCTION OFFICER 27/03/2018 Tuesday - Thursday
ACCOUNTING FOR LEADERS 14/03/2018 Monday - Wednesday - Friday