PACE Institute of Management

CCO - CHIEF CUSTOMER OFFICER
PACE Custom Programs / In-house Training Programs provide tailored training for local and foreign-owned companies in public and private sectors to build a more effective workforce. PACE programs aim to improve competence in the modern working environment by enhancing the capacity and dedication of each employee and the efficiency of the company’s inter-departmental cooperation and coordination. These training programs are customized to meet the specific needs of the corporate clients who seek our services.

PACE'S GLOBAL PARTNERS

What is the ultimate product of a company?

According to Peter Drucker, father of modern business management, the answer is to create customers.  

In other words, an enterprise cannot survive without customers.  Therefore, in any company, the most important leader who is directly responsible for creating customers is the Chief Customer Officer (CCO).

Usually known as “Sales&Marketing Directors or Managers,” nowadays, heads of sales departments are also entitled “Chief Customer Officer (CCO).”

The key responsibility of a CCO is to manage an effective customer and sales management system in accordance with the company’s business strategy and the directions set by the CEO. Customer- and sales-related activities often include different functions such as marketing, trade marketing, sales and distribution and after-sales services.

Realizing there have been changes in the area of sales and marketing, as well as the business environment of Vietnam, PACE has researched, designed, and compiled a new training program for the CCO.

The CCO has grown into a very important position in a wide variety of businesses.  In many companies, the CCO is the next most important position after the CEO.  It is also a profession with considerable training and specific professional requirements.  Together with a training program for Sales Supervisors, this CCO program aims to contribute to developing a competent, professional force in the business community of Vietnam where one can become a successful business growth leader.

The program’s trainers are experts with strong expertise and experience in sales and marketing, as well as deep insight into the global and local business environments. The influence of our instructorsreaches even beyond their PACE classes byadvancingthe marketing and sales management practices used in the Vietnamese business community.

The complete CCO program is designed to accommodate busy executive schedules with day and evening classes.  Four-month and six-month programs are offered for participants’ convenience.

For more information about the CCO program, please contact the PACE Enrolment Department at
(84-28) 3837.0208

RELATED TRAINING COURSES
THINKING METHODS & PROBLEM SOLVING SKILLS 07/05/2019 Tuesday - Thursday
TIME MANAGEMENT SKILLS 19/05/2019 Sunday
EFFECTIVE COMMUNICATION SKILLS 18/04/2019 Tuesday - Thursday - Saturday
PRESENTATION & MEETING SKILLS 06/04/2019 Saturday - Sunday
EFFECTIVE ASSIGNMENT & DELEGATION SKILLS 01/07/2019 Monday - Wednesday - Friday
MMM - MANAGEMENT FOR MIDDLE MANAGERS 03/04/2019 Monday - Wednesday - Friday
MMM - MANAGEMENT FOR MIDDLE MANAGERS 11/05/2019 Saturday - Sunday
TEAMWORK SPIRIT 07/04/2019 Sunday
MOTIVATION SKILLS 19/05/2019 Sunday
SUCCESSFUL NEGOTIATION 20/04/2019 Saturday - Sunday
INTERVIEWING SKILLS 01/04/2019 Monday - Wednesday - Friday
FINANCIAL STATEMENTS ANALYSIS 21/05/2019 Tuesday - Thursday
CUSTOMER CARE AND CUSTOMER SERVICE 17/04/2019 Monday - Wednesday - Friday
EFFECTIVE TRAINING & COACHING SKILLS 01/06/2019 Saturday - Sunday
TAXATION KNOWLEDGE FOR LEADERS 29/07/2019 Monday - Wednesday - Friday
PROFESSIONAL SELLING SKILLS 02/04/2019 Tuesday - Thursday
CPO - CHIEF PRODUCTION OFFICER 25/05/2019 Saturday
MANAGING PEOPLE 20/04/2019 Saturday - Sunday
SALES SUPERVISOR 30/03/2019 Saturday - Sunday
ACCOUNTING FOR LEADERS 08/05/2019 Monday - Wednesday - Friday
FINANCE FOR LEADERS 07/06/2019 Friday - Saturday - Sunday
CCO - CHIEF CUSTOMER OFFICER 18/04/2019 Tuesday - Thursday
CFO - CHIEF FINANCIAL OFFICER 18/04/2019 Tuesday - Thursday
CHRO - CHIEF HUMAN RESOURCES OFFICER 14/05/2019 Tuesday - Thursday
CEO - CHIEF EXECUTIVE OFFICER 22/04/2019 Monday - Wednesday - Friday
CEO - CHIEF EXECUTIVE OFFICER 18/05/2019 Saturday
CORPORATE CULTURE 25/05/2019 Saturday - Sunday