PACE Institute of Management

CCO - CHIEF CUSTOMER OFFICER
PACE Custom Programs / In-house Training Programs provide tailored training for local and foreign-owned companies in public and private sectors to build a more effective workforce. PACE programs aim to improve competence in the modern working environment by enhancing the capacity and dedication of each employee and the efficiency of the company’s inter-departmental cooperation and coordination. These training programs are customized to meet the specific needs of the corporate clients who seek our services.

PACE'S GLOBAL PARTNERS

What is the ultimate product of a company?

According to Peter Drucker, father of modern business management, the answer is to create customers.  

In other words, an enterprise cannot survive without customers.  Therefore, in any company, the most important leader who is directly responsible for creating customers is the Chief Customer Officer (CCO).

Usually known as "Sales & Marketing Directors or Managers" nowadays, heads of sales departments are also entitled "Chief Customer Officer (CCO)".

The key responsibility of a CCO is to manage an effective customer and sales management system in accordance with the company’s business strategy and the directions set by the CEO. Customer and sales-related activities often include different functions such as marketing, trade marketing, sales and distribution and after-sales services.

Realizing there have been changes in the area of sales and marketing, as well as the business environment of Vietnam, PACE has researched, designed, and compiled a new training program for the CCO.

The CCO has grown into a very important position in a wide variety of businesses.  In many companies, the CCO is the next most important position after the CEO.  It is also a profession with considerable training and specific professional requirements.  Together with a training program for Sales Supervisors, this CCO program aims to contribute to developing a competent, professional force in the business community of Vietnam where one can become a successful business growth leader.

The program’s trainers are experts with strong expertise and experience in sales and marketing, as well as deep insight into the global and local business environments. The influence of our instructors reaches even beyond their PACE classes by advancing the marketing and sales management practices used in the Vietnamese business community.

The complete CCO program is designed to accommodate busy executive schedules with day and evening classes.  04-month and 2.5-month programs are offered for participants' convenience.

For more information about the CCO program, please contact the PACE Enrolment Department at (84-28) 3837.0208

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