The Lean Startup began as a grassroots movement that took root within the startup ecosystem. Over the last decade, the movement has developed a powerful toolbox of techniques and methods that help innovators navigate their way towards sustainably profitable business models. Noting the success of the movement within startups, leaders in large companies have begun to take an interest in how they can bring this toolbox into their organizations.
Is similar to starting a business model, but with Lean Startup is only suitable for those who have been in time to build a career. Because these people understand why his new start-up is not successful? Is still not good point? Customers why not received? ... The questions that will help them better understand the process as well as its direction should change how to get more results than in the past.
Innovation
The most obvious challenge is when the company did not receive a positive signal from the client. Then instead of understanding why they continue to improve based on available products and came back to the market. If the results remain the same they continued rotation did not know whether change, upgrade that can meet the needs of customers or not? Therefore, the change required here is thinking and practical thinking and unaffected. This approach helps organizations make decisions based on the opinions measurable in order to build the right solution and get the business model delivers value.
Conversely, in fact a startup company is a collection of many different activities. A lot of things happened at once: the apparatus operations, customer, customer care. Then keep trying to improve the product, marketing and upgrading manufacturing processes. Then continue driving the business and decide whether to adjust the target or not. The challenge for business is to balance all of these activities. Even the illustrious enterprises still face investment needs to be improved, if not obsolete.
Possibility of construction organization
The biggest difference is knowing how to apply this approach to each situation and the status of the organization.
Lean Startup methodology is designed to guide the creator know how the controls of a start-up company. Instead of writing out the complex plan based on the range of inferences, then this method simply adjusted by a wheel called a rotation built-measure-Mint. Through this, people drive processes initiated knows when to turn the pepper, have the need to do so or not, it's the tuning-or should wear cling to the direction now. Once the engine has turned good, streamlined start-up launched the method to expand the scale and development of the business with maximum speed.
Entrepreneurship is management
Entrepreneurship is management. And yet, imagine a modern manager who is tasked with building a new product in the context of an established company. Imagine that she goes back to her company’s chief financial officer (CFO) a year later and says, “We have failed to meet the growth targets we predicted. In fact, we have almost no new customers and no new revenue. However, we have learned an incredible amount and are on the cusp of a breakthrough new line of business. All we need is another year.”
Most of the time, this would be the last report this intrapreneur would give her employer. The reason is that in general management, a failure to deliver results is due to either a failure to plan adequately or a failure to execute properly. Both are significant lapses, yet new product development in our modern economy routinely requires exactly this kind of failure on the way to greatness. In the Lean Startup movement, we have come to realize that these internal innovators are actually entrepreneurs, too, and that entrepreneurial management can help them succeed; this is the subject of the next chapter.
Source Forbes
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