Challenges of Sales Management today

86%

of enterprises fail to achieve market differentiation due to unclear and inconsistent sales strategies (Sales Xceleration)

86%

of sales teams led by strong leadership outperform the enterprise average (Kapable)

Sales pressure and growth expectations are always a concern for CCOs:

• Markets are evolving faster than enterprises can adapt.
• Customer behavior is changing, customer acquisition costs are rising sharply.
• Teams are under pressure, lack motivation, and struggle to maintain consistent performance.
• Challenges in transforming business models and teams.

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Comprehensive solution from the CCO Program

With more than 25 years of research and training business leaders in Vietnam, PACE Institute of Management has developed the “Chief Consumer Officer - CCO” Program as a comprehensive solution for business leaders to not only achieve sales targets and lead their teams but also create sustainable growth and long-term competitive advantages for their enterprises. 

Program Highlights

25 Years of Training Experience

A pioneering and leading institution in Chief Consumer Officer (CCO) training, building a profound influence across Vietnam’s business community.

Comprehensive, Practical & Enduring

A balanced integration of strategic thinking and executional tools, proven effective across high-growth enterprises.

Trusted by thousands of CCOs

Highly regarded and chosen by a broad community of business leaders and managers. contributing to the development of a new generation of entrepreneurs in Vietnam.

Delivered by Top Professionals & Experts of PACE

Combining academic expertise with extensive executive experience, bringing meaningful and practical value to participants.

Program Participants

Senior Business Leaders: Chief Consumer Officers, Heads/ Deputy Heads of Sales, Marketing, and Commercial Functions from domestic and international enterprises.

Sales Management Levels - Area Sales Manager (ASM), Regional Sales Manager (RSM), National Sales manager (NSM), who are working for domestic and international enterprises.

High-potential Talent: Executives who wish to become a professional Chief Consumer Officer (CCO) in the future, seeking to develop sales management capabilities.

BROCHURE

What CCOs Gain from the Program

• Driving Growth
• Building Customers 
• Accelerating Revenue

Adopting a modern business mindset

Building comprehensive customer management strategies

Applying data and technology to sales management

Enhancing leadership and team management capabilities

Developing adaptability and change management capabilities

Program Content

Module	Sessions	Hours
Professional CCO in New Era	1	3
Market Research & Analysis	2	6
Business Development Strategy	4	12
OmniChannel Sales Management in the Digital Era	4	12
Customer Experience (CX) & Customer Success Manegement (CSM)	2	6
Business Negotiation Skills	2	6
Leading, Training & Coaching Sales Force	4	12
Business Marketing Management	2	6
Laws on Business & Risk Management	2	6
Life Management Program (LMP)	2	6
Graduation Ceremony	*	*
Total	26	78

BROCHURE REGISTER

Coaching services

PACE also provides Coaching Service as a strategic extension of our learning ecosystem, tailored for leaders and high-potential professionals with individualized guidance & learning, sustained capability development aligned with organizational priorities. 

For additional information, please contact PACE at coaching@PACE.edu.vn  or via phone at (+84) 28 3837 0208.