PROGRAM

PROFESSIONAL SELLING SKILLS

Standardize Sales Skills – Optimize Business Performance

Starting date

Schedule

thứ bảy

Study Time

08:30 - 16:00

Standard Fee

3.500.000 VND

Preferential Fee

3.000.000 VND

Core challenges facing many sales teams:

Sales driven by intuition and individual experience: lacking structured processes, inconsistent performance, difficult to scale and manage.
Insufficient customer understanding: misreading needs, psychology, and buying behavior, leading to low conversion rates and fragile customer relationships.
Ineffective handling of objections: easily losing deals, lacking confidence in difficult situations, unable to control the pace and outcome of sales conversations.

Invest in structured sales skills today to enhance business performance and build a solid foundation for sustainable growth."

Solutions from program

Recognizing the critical role of sales in business success, PACE Institute of Management has developed the “Professional Sales Skills” program, combining essential knowledge with real-world scenarios to help participants:

Understand the true nature of sales and the role of salespeople in the enterprise value chain.
Master consumer psychology and behavior to approach, advise, and persuade customers more effectively.
Build and operate a structured sales process adaptable to diverse industries.
Develop professional communication, presentation, and objection-handling skills with flexibility and confidence.
Learn directly from experienced sales management professionals at multinational corporations.

Program Participants

Sales professionals from local and international enterprises seeking to systemize their knowledge and achieve breakthroughs in practical sales skills.

Front-line managers and high-potential successors who need to master standardized sales methodologies to effectively lead and coach their teams.

Commercial representatives and individuals looking to equip themselves with a professional mindset for a sustainable career in sales.

BROCHURE

What Learners Gain from the Program?

Conduct sales in a structured and consistent way to improve conversion rates and both individual and team performance.

Gain deep customer insights and master the entire sales journey from approach and consultation to objection handling and closing.

Drive sustainable revenue growth while building long-term, professional customer relationships.

Section	Content
Part I Understand the sales profession	What is an activity "Sales" meaningful and effective; The role, responsibilities, attitudes, knowledge and skills of a professional salesperson; Method of self-improvement and development "sales profession" for each level.
Part II	Customer’s character and the psychological factors in sales; Motivation and consumer demand; The psychological stages of a procurement process; Active impact approach method to consumption behavior of customers in each period.
Part III Processes and effective sales methods	Sales plan and preparation for necessary information The process of establishing sales plans; Tools, forms and reports commonly used in the work of sales; The necessary important information need to be prepared in the sales activities. Professional sales process; Important key to succeed in sales: Develop the attitude and approach accordingly; Carry out the access in proper methods; Techniques of "listening" and gather information; Technology identification, analysis and classification of customer needs; Defining negotiation techniques; End of successful business. The important, necessary remarks in sales activities.
Part IV Several important skills in subsidiary to sales	Communication skills and convincing presentation The role of communication in sales; The principles of effective communication in sales; The barriers in communication, the close signal in communication; Techniques to break the apathy, indifference and create openness for customer in sales communication. Persuasive presentation in sales. Skills of handling objection / refusal The most common causes as the client objection / refusal; The principles should be followed when handling objections / refusal; Some technologies and tactics for handling objections / refusal in sales; Practice on the situation.