Are your Digital Marketing activities facing these barriers?

• Burning Ad Budgets: You pour money into Facebook and Google Ads, but costs keep rising while revenue stays flat. Lacking data literacy, you feel like you are "blindly burning cash" without knowing which half of your budget is wasted.
• Vague Strategy: You market by instinct, reacting to competitors rather than following a plan. Your content is weak, engagement is near zero, and your brand fades into the background noise, overshadowed by louder rivals.
• Technological Lag: You feel overwhelmed by the matrix of tools (SEO, CRM, Pixels). While competitors are using AI to automate and accelerate, your team is stuck with slow, manual, and amateurish processes.

Don't let a lack of knowledge limit your business growth! Equip yourself with the mindset and practical Digital Marketing tools to master the game and achieve sales breakthroughs today.

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Comprehensive solution from the program

Responding to the market's strong digital transformation trends and the need to equip every individual and business with sharp execution capabilities, PACE has researched and deployed the training program "PRACTICAL DIGITAL MARKETING".

• Understand the transition from Traditional Marketing to Digital Marketing.
• Deeply understand the Customer Journey to select the right touchpoints and effective approach channels.
• Control key advertising tools (Facebook Ads, Google Ads) to optimize budgets and conversion rates.
• Know how to apply Artificial Intelligence to accelerate content production and boost work performance.
• Master data literacy skills and analyze KPIs to make timely campaign adjustment decisions.

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Program Participants

Marketing and Sales practitioners at all levels within enterprises

SMEs aiming to deploy practical Digital Marketing strategies

Online sellers and individuals wishing to apply Digital Marketing

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What Learners Gain from the Program

• Own Digital Channels
• Execute Sharply
• Maximize Conversions

Understand the foundational principles of Digital Marketing

Understand the core nature of Marketing and Content Strategy

Master practical Digital Marketing tools

Program Content

Section	Content
Part I Overview - Traditional Marketing & Digital Marketing	Traditional Marketing Digital Marketing Digital Marketing Strategy Group activity: Case Studies
Part II Social media Marketing	Social media Marketing Applying AI in Social media Marketing Walkthrough: Creating a Facebook Ads
Part III Paid Search and Display Advertising	Search Ads & Display Ads Search Engine Optimization (SEO) Applying AI in Google Ads Walkthrough: Creating a Google Ads
Part IV Website Optimization and eCommerce	Website Optimization - Landing Page - Portfolio Page E-commerce Walkthrough: Creating a WordPress CMS
Part IV Content Marketing	Content Marketing Email Marketing Creating Digital Communication Content
Part VI Building a Comprehensive Digital Marketing Strategy	Review of Key Points Group case study presentation Dissect Debrief

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