Why Marketing Leaders Need to Harness the Power of AI Now?
A 2022 report, “AI for CMOs: The Real-World Playbook for Digital Transformation” from the Marketing Artificial Intelligence Institute (MAII) states that CMOs are losing their influence and a wake-up call is needed in the age of AI.
3 DIGITAL MARKETING STRATEGIES THAT WILL SAVE YOU 20 HOURS EVERY WEEK
As an entrepreneur, you know that time is money. That's why saving 20 hours per week is essential if you want to grow your business faster and easier. Discover three digital marketing automation strategies that will free up valuable time so you can focus on other aspects of your business.
WHY YOUR COMPANY NEEDS A CHIEF CUSTOMER OFFICER
Wanted: Seasoned executive to become a champion of the customer. Must be adept at breaking down organizational silos to create a persistent customer-first mentality across physical and digital channels. Requirements include diplomacy skills, an innovative spirit, customer service excellence, and a data-driven mindset.
WHERE CPOs CAN AIM AI: PRIORITIZED PROCUREMENT USE CASES
Today, acquiring goods and services relies on a series of nodes and networks to function without - or despite - minimal interruptions. The past few years of infections, invasions and, more recently, inflation, have caused significant damage to the network and created a perfect storm of challenging conditions.