BUSINESS DEVELOPMENT IN A WORLD THAT NEVER STOPS CHANGING

In an era where Artificial Intelligence (AI), big data, and e-commerce are reshaping global sales, businesses face both unmatched opportunities and unprecedented challenges. 

The key questions remain: 

  • Which trends drive real value, and which are just hype? 

  • What sales strategies truly succeed in a constantly evolving market? 

To tackle these pressing issues, PACE Institute of Management proudly presents a special webinar featuring Dr. Frank V. Cespedes, one of the world’s leading experts on sales strategy, sales management, and business growth. 

What you'll gain: 

✔ Key insights into global and Vietnam market dynamics  
✔ Proven frameworks to optimize sales performance and achieve sustainable growth 
✔ Strategic approaches to confidently navigate the changing business landscape 

Seize this exclusive opportunity to learn from a global thought leader and stay ahead in today’s fast-moving world! 

 

 

WEBINAR DETAILS

Topic

BUSINESS DEVELOPMENT IN A WORLD THAT NEVER STOPS CHANGING

Organizers

PACE Institute of Management and Global Partners 

Date & Time

9:00 AM - 10:30 AM, Thursday, May 15, 2025 

Location

Via ZOOM

Language

English-Vietnamese (with simultaneous interpretation) 

Agenda

  • What is and is not changing in Sales 
  • Buying Journeys in a Digitally Connected World
  • A change in business strategy - practical or data-driven? 
  • Change management in Sales, start with People
  • Q&A and discussion with Professor Frank Cespedes 

Speaker

Dr. Frank V. Cespedes - Globally Renowned Expert in Sales Strategy & Management  

  • Professor at Harvard Business School, lecturing in “Entrepreneurial Sales and Marketing” / ESM of the Executive MBA Program and "Owner President Management / OPM” of the Program for CEOs at Harvard. 

  • Received an M.S. from M.I.T. and Ph.D. from Cornell University. 

  • An author of many influential books on strategy and sales, including “Sales Management That Works: How to Sell in a World That Never Stops Changing”. His book has been cited as a must-read book on sales strategy by Gartner, and as the best book ever on sales strategy management by Forbes.  

Participant

Business leaders, sales leaders, marketing leaders, and sales professionals 

Fee

No cost to participants 

 

To ensure a high-quality and engaging webinar experience, attendance will be limited. Priority will be given to early registrants.
Don't miss out — secure your spot now by registering here!

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