In today’s business landscape, business leaders must deal with growing uncertainty, complexity, and ambiguity in their decision-making environments. Organizations must constantly update their marketing strategies and develop communication strategies that align with business goals and priorities. PACE School of Marketing Management, one of eight affiliated schools of PACE Institute of Management, is established to contribute to developing a new generation of Professional Marketers who have international capabilities and insightful realization of the business circumstance in Vietnam.
For more information about upcoming training programs of
PACE's Institute of Management and PACE's Affiliated Schools
which focus on developing the 4 essential competencies for Marketing Professionals, including Cultural Competency, Professional
Competency, Leadership Competency and Professional Skills
(PACE's Competency Model)
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For years, as scholars of organizational behavior and as corporate consultants, we’ve researched what you might think of as the value of values. We’ve conducted dozens of studies designed to determine how a clear understanding of individual and organizational values can affect decision-making, motivation, relationships, well-being, leadership, and performance. What we’ve discovered in this work is striking: When you align your organization’s values with both your strategy and the values of your employees - creating what we call values alignment—you reap all sorts of benefits: higher job satisfaction, lower turnover, better teamwork, more-effective communication, bigger contributions to the organization, more-productive negotiations, and, perhaps surprisingly, more diversity, equity, and inclusion. Our favorite finding involved the impact of values alignment on the turnover of chief operating officers. When we studied the divisions of one multiunit organization, we found that COOs whose values alignment was low needed a salary increase of 40% to become as likely to stay in their jobs as those whose values alignment was high. Imagine that: An increase in values alignment had as great an effect as a 40% raise.
For decades, companies have fought hard to retain customers, pushing the ‘customer is always right’ mantra to its limits. Staff shortages and the need to cut costs during the pandemic have challenged this approach.
Workshops are offered on a fixed schedule and at a suitable venue by PACE
Exclusive training for your organization with tailored content to fit your needs
Hybrid learning model to enhance the learning experience and catch up with the world's trends in education